Mobile phone camera module shipment volume has continued to grow, fueled by increased demand for phone cameras thanks to the rise of social networks. Due to the current mobile phone market homogeneity, phone brands have been centering on camera upgrades as a way to create product differentiation. New modules such as OIS (Optical Image Stabilization) and MEMS (Micro-Electro-Mechanical System) and array modules have pushed into the mobile phone supply chain. Accompanying with increased smartphone shipments, the supply chain of Chinese smartphone components also grows in importance. This report examines in more detail the forces underlying the growing importance of mobile phone camera modules and how new module technologies are affecting the industry.
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